As a first step in every assignment, IR Counsel asks its clients to
take the time to
step back, review and analyze the situation carefully. One cannot craft
Relations Plan or a Communications Plan from the outside looking in.
Often, it is only
after we are engaged that detailed objectives can be set out, because
may emerge as part of the Diagnosis stage. We use a variety of tools
your situation and prescribe a cure, including:
- The CAT Scan IR Counsel will perform a Client Agency Team scan
at the start of
every mandate and at various intervals during our working relationship.
following a structured process we have developed, our consultants and
management team will explore the challenges and opportunities your company
and set the objectives and develop the action plan that will achieve
- Peer Group Surveys as part of the planning stage, we may need
to define more
clearly who are your peers, and how are they perceived in comparison
IR Counsel will provide thorough analysis and insight through these
and other kinds
of perception research studies.
- Gap Analysis sometimes it is not enough to find out what management
what The Street thinks. It is the gap in perceptions that is important.
IR Counsel uses
Gap Analysis to formulate an action plan for your company.
- Competitive Intelligence IR Counsel will monitor your competition,
and use these
findings to improve your companys Investor Relations program.